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Welcome to Ambassador, Britain's premium value no-fly cruise line.

We offer breathtaking destinations, amazing West End-style entertainment, excellent service, and outstanding cuisine, all for the best value.

What does this mean? You'll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment, all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, so you can decide when and where you want to enjoy yourself next. We are also committed to sustainability, both on board and through our charity partnerships.

Join us on board and see why 9 out of 10 guests would recommend Ambassador. We were awarded the best value on the high seas, and we're confident you'll enjoy yourself too.

Are you ready to embark on an unforgettable cruise?


Ambience, is designed to carry approximately 1,400 guests, creating an inviting and social atmosphere. There are 798 cabins ranging from 18-52sq metres. 23% of cabins feature private balconies.


Ambience features a choice of five restaurants offering a selection of locally inspired dishes including specialty dining options as well as two cafes and nine lounges.


Step on board Ambience and you can enjoy a swimming pool, spa, day and evening entertainment, fitness and leisure facilities complemented by enticing enrichment and lifestyle programmes


Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.

reasons to book with us

Book with Confidence

Financial protection afforded by our ABTA and ATOL industry bonding, giving you complete peace of mind.

Dedicated team of experienced cruise experts waiting to tailor your holiday to your personal requirements.

We can arrange all of your travel arrangements, port parking and much more to make your holiday as easy as possible.

Part of the Fred. Olsen Travel family with over 35 years of experience.